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The right product. The right time. |
Your customers are looking for heart-healthy products today. And they’re willing to pay
for them. With Benelact, the timing couldn’t be better. It’s a true formula for success – a significant health advantage that can be adapted easily to a myriad of product offerings, both existing and future, across a range consumer packaged goods and agribusiness industries.
The consumer wants it all. |
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| They want healthier foods for themselves and their families. But not at the cost of real food taste.
Research shows that 4 out of 5 consumers are more concerned about health, nutrition and fitness this year than last. An impressive 95% of the respondents mentioned the importance of nutrition.
But despite all that, taste is the most important buying-decision factor with 50% of the
respondents. Health is the key decider with 25% of them. Clearly, taste remains a critical part of the buying decision.
With Benelact, it’s a critical part of the formula. There’s no change in the natural taste – just a nice healthy change in the cholesterol.
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Stronger brands. Loyal customers. |
| Benelact is a powerful food-industry development that adds real value to your brands.
It’s about innovation and leadership. It’s about product differentiation. It’s about building brand loyalty.
Most important, it’s about meeting a growing and powerful demand for healthier products. Your
customers want them. And governments are starting to demand them as well.
With Benelact, you stay ahead of the game – both with the consumer and regulatory bodies.
Versatility. |
The Benelact process is applied to fresh raw milk producing an ingredient that is just as functional as the original product. So not only is the product healthy, it’s also versatile. With Benelact milk, you can provide your customers with products such as:
Benelact Drinks and Yogurt
- Benelact Milk (Skim, 1% Reduced Fat, 2% Reduced Fat, Whole, Chocolate)
- Benelact Yogurt Drinks
- Benelact Yogurt
- Benelact Coffee Creamers
Benelact Cheese and Cheese Substitutes
- Benelact Cheese (Soft, Semi-Soft, Hard, Fresh)
- Benelact Cheese Spreads
- Benelact Processed Cheese
- Benelact Cheese Food Products
Benelact Frozen Novelties
- Benelact Ice Cream
- Benelact Frozen Treats
- Benelact Ice Milk
- Benelact Frozen Yogurt
Pricing opportunities. |
| Price commoditization. It’s a battle the consumer packaged goods industry fights every single day. Benelact gives you a whole new weapon.
Benelact is more than just a new flavor or enhancement or line extension. It’s a true product innovation, entirely new, entirely different.
Benelact enables you to develop true incremental brand extensions. And that means more opportunities to grow your brand, more opportunities to grow your category.
Plus, you have more opportunities to leverage price – without cannibalizing current brand formulations.
We're your partner. |
And that means much of the development is built right in. The process is proven, fully approved and ready to be applied.
But that’s hardly where our role ends.
As part of a typical Benelact licensing agreement, we work closely with you on product development, best production practices, facility modification, training and safety and regulatory issues.
We also offer deep resources and broad expertise in pre-market research, testing and sampling.
This is collaborative innovation at its finest – and most cost effective. |
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